🎯 Our mission?

To increase accessibility to prescription medications and improve health outcomes by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro strives to build the online banking for UK healthcare.

🚀 Our journey

Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar after realising that 25% of A&E consultations and 40% of GP appointments focused on minor health conditions. Starting as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings to support 13.5 million patients across NHS and private healthcare services in the UK.

🌱 Our values

Put Patients First | Teamwork Makes It Work | Level Up | Embrace Innovation

Join us as a PPC Specialist to create, optimise, and scale Google Ads campaigns that drive sustainable growth. You will play a key role in building campaigns from the ground up, driving ROI, and improving performance through data-driven optimisation.

You will report to the Marketing Manager and collaborate closely with the wider Marketing team.

As a PPC Specialist at Evaro, you will:

Campaign Strategy & Execution

• Build Google Ads campaigns from scratch, including campaign setup, ad groups, and targeting strategy

• Develop comprehensive keywords through research, competitor analysis, and performance insights

• Create compelling ad copy and test variations to maximise click-through and conversion rates

• Monitor conversion tracking and attribution models to measure true campaign effectiveness

• Manage budget allocation across campaigns to optimise overall account performance

Performance Optimisation & Analytics

• Conduct ongoing keyword optimisation, including adding negative keywords, adjusting bids, and refining match types

• Monitor and optimise Quality Scores to reduce cost per click and improve ad positioning

• Perform regular competitor analysis to identify opportunities and stay ahead of market trends

• Analyse performance data daily to identify trends, issues, and opportunities for improvement

• Create detailed performance reports with actionable insights and recommendations

• Use A/B testing methodologies to continuously improve campaign elements

Technical Management

• Manage Google Merchant Center setup and ongoing maintenance, including product feeds and data sources

• Ensure accurate product data synchronisation and troubleshoot feed errors

• Monitor conversion tracking

• Stay current with Google Ads platform updates, beta features, and best practices

Commercial & Strategic Input

• Understand Evaro’s business model, unit economics, and growth objectives to inform paid search strategy

• Identify new opportunities for campaign expansion, including new products, audiences, or campaign types

• Provide commercial recommendations on budget allocation and investment decisions

• Collaborate with wider marketing and commercial teams to align paid search with overall business goals

About you

Essential Skills, Experience & Qualifications:

• 3+ years hands-on experience managing Google Ads campaigns with demonstrable results

• Proven track record of building successful campaigns from scratch and achieving strong ROAS (ideally 3x+ or equivalent metrics)

• Expert-level knowledge of Google Ads platform, including Search, Shopping, Display, and Performance Max campaigns

• Strong technical skills with Google Merchant Center, product feeds, and data source management

• Excellent analytical skills with ability to extract insights from complex data sets and translate into action

• Deep understanding of keyword research, competitor analysis, and search intent

• Experience with conversion tracking, Google Analytics, and attribution models

• Self-starter who thrives working independently with minimal supervision

• Commercial understanding of the business in terms of profitability

• Meticulous attention to detail with strong organisational and time management skills

• Comfortable working in a fast-paced startup environment with evolving priorities

Desirable Skills & Experience

• Experience in healthcare, digital health, or another regulated industry

• Google Ads certifications

• Experience with B2C or B2B2C business models

• Familiarity with marketing automation platforms and CRM systems

• Experience working with e-commerce platforms and shopping feeds

• Understanding of landing page optimisation and conversion rate optimisation principles

• SQL or data analysis tool experience (Looker, Tableau, etc.)

🤔 What you can expect

• Work in a fast-growing startup redefining healthcare through technology and data

• Collaborate with innovative clients and a passionate, forward-thinking team

• Take on high-impact projects that directly shape the future of digital healthcare

• Embrace innovation in a company centred on technology-driven solutions

🎁 Perks

• Competitive salary

• Pension scheme

• Opportunities for professional development and growth

• A modern office based just outside of Norwich

• Regular team building and events

💬 Our hiring process

• Online initial conversation with our Talent Partner (Kate)

• On-site Interview with the Hiring Manager

• On-site business case to connect with the team and experience the company culture

• Offer